Bostik Elevates Contractor Loyalty with Enhanced Bostik Rewards Experience

PRESS RELEASE

Wauwatosa, WI, August 4, 2026

As contractor expectations continue to evolve beyond products alone, XL Brands, a Bostik company, is advancing the way it supports professional installers with the next evolution of Bostik Rewards: an enhanced contractor rewards experience built to deliver greater flexibility, stronger engagement, and long-term value.

More than a traditional loyalty program, Bostik Rewards represents a new chapter in how XL Brands recognizes and invests in the contractors who build with its products every day. The enhanced platform provides a more modern, connected experience that makes earning rewards simpler, offers greater flexibility in how those rewards are used, and creates a foundation designed to grow alongside contractors as their businesses evolve.

A key enhancement to the platform is the introduction of the Bostik Rewards Pre-Paid MasterCard®, replacing the traditional merchandise catalog with a more versatile rewards experience. Contractors can now access earned rewards through a Pre-Paid card, providing the freedom to use their rewards wherever Mastercard® is accepted.

In addition to greater flexibility, the enhanced Bostik Rewards platform delivers a more personalized contractor experience through streamlined account management, simplified reward tracking, customized communications, and ongoing engagement designed to keep contractors connected with the program throughout the year.

Unlike traditional rewards programs that remain static, Bostik Rewards is designed to evolve alongside the businesses it serves. As contractors continue growing their partnership with XL Brands, the platform creates additional opportunities that recognize their continued success, reinforcing the company’s long-term commitment to supporting professional contractors at every stage of their business.

The enhanced Bostik Rewards experience includes:

  • Greater flexibility through the Bostik Rewards Pre-Paid MasterCard®
  • A streamlined digital platform for managing rewards and account activity
  • Personalized communications, reminders, and program updates
  • Simplified participation and reward tracking
  • A contractor rewards experience designed to grow as businesses grow

“Contractors expect more from the brands they choose to partner with,” added Courtney Korselt, Wall & Floor Regional Business Director for Bostik’s Construction & Consumer business unit. “The enhanced Bostik Rewards platform reflects that evolution by creating an experience that’s easier to use today while providing opportunities for continued engagement as contractors build their business with XL Brands.”

The enhanced Bostik Rewards experience is available to both existing and new contractors. Create an account, manage rewards, and learn more by visiting our website.


Media Contact:

Claire Pavon

Public and Media Relations Director | Green Onion Creative

claire.rogers@greenonioncreative.com

About XL Brands

As part of Bostik, XL Brands enhances one of the most comprehensive ranges of professional‑grade adhesives available to architects, designers, distributors, and contractors worldwide. Bostik is recognized globally for innovation and performance across construction and industrial markets. XL Brands brings over 40 years of proven expertise specifically in commercial flooring adhesives, manufacturing installation solutions known for their reliability, sustainability, and ease of use.

About Bostik, an Arkema Company

Bostik, the adhesive solutions segment of Arkema, is a leading and global player in specialty adhesives and sealants for industrial, construction and consumer markets. With annual sales of 2.7 billion euros in 2024, a presence in more than 50 countries, and over 7000 employees, Bostik develops multifunctional sealing and bonding solutions that support its customers in their quest for innovation, sustainability and performance. As part of Arkema group, it places the social and the climate challenges at the heart of its strategic and operational priorities. www.bostik.com/us.

 

Experience the NEW Rewards Program Earn cash rewards from your very first qualifying purchase. Track points, promotions, and account activity in one easy-to-use platform. Unlock even greater earning opportunities as your business grows.